#Data used for res2dinv Offline#

Data sent via the Measurement Protocol can be used in remarketing lists for search ads (RLSA), and Google Display Network ads if the data is sent within 30 days of the users' most recent visit.Дata from User ID Views is not eligible for remarketing.

#Data used for res2dinv Offline#

Salesforce offline conversion event data is imported in the form of Measurement Protocol hits. You can use audiences to leverage cross- and up-selling strategies to further grow your customersвЂ™ value.ДЇor example, you can export your converted leads segment to Google Ads and Google Marketing Platform, and then use the audience list to find high-value lookalikes via Similar Audiences. Grow customer value with remarketing audiencesДЄudiences let you target specific groups of users you for reengagement, for example, with Google Ads campaigns or Optimize experiments.

Event Label contains Closed - Converted.

Set the Filter to Users Include, then configure 3 'AND' conditions:.

Here's an example of creating a segment that includes your converted leads:Д¬reate a new segment and configure it as follows: You can create segments that combine your Salesforce Sales Cloud milestones and any other available dimensions and metrics to gain insights about your on- and offline sales and marketing performance.ДЇor example, you can create segments that incorporate your sales milestones to identify high performing geographies, uncover your users' online research behavior patterns, or find out which of your informational pages performed the best and resulted in sales. Segments help you understand your customers better. Gain insights from your data using segments If you import Analytics goals to these other platforms, you may see different numbers in your reports in each platform. Event Action is Change for all other imported Lead statuses and Opportunity stages.Д®vent Label will vary, depending on the Lead status or Opportunity stage the sales event is in.ДЄnalytics goals are calculated differently from Google AdsВ and Google Marketing PlatformВ conversions. NameД®vent Category is always Lead for LeadВ data, and Opportunity for OpportunityВ data.Д®vent Action is New for newly submitted Leads, and for the initial Opportunity stage as a result of a newly converted Lead. Milestones imported from Salesforce as Leads or Opportunities have the following parameters and values.

*The actual value of the event label depends on your implementation. Name your goal and then click SAVE (not shown in the example above).Lead forms don't provide a value parameter, but you can leave the Use the Event value as the Goal Value for the conversionВ option enabled when creating Opportunity goals.For example, you can create a goal to treat a Lead form milestone of 'Closed - Converted' as a conversion, as shown below:Д¬reate a new goal and configure it as follows: You can track imported Salesforce milestones using event goals in Analytics. Visualize your user journeys with Custom Funnels.Track performance across all online traffic channels.Grow customer value with remarketing audiences.Gain insights from your data using segments.